Newsletters are great for engaging with your customers
However, It’s not just about keeping your business fresh in the minds of your customers.
Email newsletters are also a great and vital way to share important news, to promote new products, and to keep your customers informed.
Basically, if there’s any announcement or update you think your customers should be aware of, then you should be dedicating a newsletter to it.
Don’t just rely on a notice on your website or social media post. Email newsletters are the best way to spread the news quickly and reliably.
Next you want to expand your connections in the social media world. Be part of that community too. Contribute to them here just like you did in that newsletter, and enter a world of connection.
It may feel a little daunting to begin. However, by following these simple steps you’ll have a feed with more engagement than you might expect. Using the tips we’ve shared for content, the information you have to share is interesting and inviting.
- Monday
Share a picture of the inspirational image or quote from your newsletter. Add a brief explanation of your image, or words of encouragement to accompany the photo. It can be as simple as “Happy Monday! Hope this week treats you well.”
- Wednesday
Share a photo of that recipe from your newsletter. Tag the person or establishment who gave it to you, and thank them for sharing it with you. You can say something like, “Check out the bison meatball recipe from @yourfriend, chef and owner of @thatguy’srestaurant. A delicious appetizer at home, and even better at the restaurant. Thanks @yourfriend for sharing your talent with our community!”
- Friday
TGIF! Share a joke ! Just write it into the text box, and share. Easy as that.
- Sunday
Be charitable on Sunday. Share the local event that you featured in your newsletter. Tell people a little about this cause that you care about. Let them know that you’ll be there, and you’re excited to support them!
- Tuesday
Okay, it’s time to give them some of that valuable information you put together for them. What relevant information did you decide to share with them first? It might be something like, “Where are all the cars?” Tell them a little about what’s going on in your industry. Be real with people here. It’s critical to the connections that you have that you be the honest voice in this industry for them. Find ways to connect with people and share what’s going on right now in the auto industry. You’re not selling them a car. You’re becoming their advisor.
- Thursday
Share the local promotion from your newsletter. Did you feature your local dry cleaner or a new restaurant? Tag the business, thank the employees, and tell your neighbors to get out there and back this business!
That’s two weeks worth of content for your Facebook, LinkedIn, Instagram, Twitter, or wherever you keep your friends in the machine. You didn’t even have to think about it. Just show them what you care about, and they will start to care about you.
In the social world, you want to be real. You want to be your authentic self. Who are you at your best? Be that. Where are you going, and why? Stay in integrity with who you are.
Connect with people, and be consistent with them so you can be successful. Don’t give up. It’ll happen, and when the dam breaks there will be so many people who know who you are, and want what you have to offer.